A day in the life of an Advertising Agency Copywriter

Posted by J9 on 23 November 2009 | 1 Comments

Tags: advertising

After a colleague shared Atherton Bartelby's Brand Timeline Portrait, in which he created a graphic representation of all the brands he experienced over the course of a day. I got to thinking: although writers and art directors play on the same team, we see things in different ways. I took it as a challenge to create my own timeline from the point of view of the other side of the creative department.

So I present a day in the life of a Copywriter, as chronicled by some of the best (and worst) advertising slogans. Because it's one thing to record your day with logos, but it's quite another to narrate it with taglines.

7:00 AM It takes a licking and keeps on ticking.

7:09 AM It takes a licking and keeps on ticking.

7: 18 AM It takes a licking and keeps on ticking.

7:20 AM Look Ma, no cavities!

7:22 AM Clean, clear and under control.

7:25 AM Clearly, someone's been doing the Herbal.

7: 28 AM You're not fully clean until you're Zestfully clean.

7:36 AM Strong enough for a man. Ph-balanced for a woman.

7:47 AM Nothing comes between me and my Calvins.

7:48 AM Fall into the Gap.

7:49 AM That's the magic of Macy's.

7:52 AM Easy, breezy, beautiful CoverGirl.

8:02 AM Designer Shoes. Warehouse Prices.

8:03 AM Breakfast of Champions.

8:14 AM Put a tiger in your tank.

8:17 AM Drivers wanted.

8:47 AM The best part of waking up is Folgers in your cup.

9:00 AM Think Different.

9:30 AM What's on your mind? What are you doing?

9:54 AM Think Different.

11:35 AM Good to the last drop.

11:40 AM Think Different.

12:52 PM Yum, Yum Bumble Bee, Bumble Bee Tuna

2:31 PM Think Different. Write out loud. Think Different.

5:38 PM Just do it. Just do it. Just do it.

5:45 PM Run faster, jump higher.

6:33 PM That's G.

6:40 PM Drivers wanted.

7:07 PM Home is the most important place in the world.

7:28 PM Doesn't your dog deserve ALPO?

7:31 PM Don't treat your puppy like a dog.

7:36 PM It takes a tough man to make a tender chicken.

8:04 PM Tough on grease. Soft on hands.

8:29 PM America's most watched network.

9:34 PM Think Different.

10:46 PM Look Ma, no cavities!

10:48 PM Kill the germs. Feel the clean.

11:03 PM The world's best mattress.

And now I challenge you to create your own timeline. Use any kind of brand element to catalog your day - logos, taglines, colors, or even stock symbols. You'll be amazed at what you learn about yourself and your brands.