Are You On Track to Building an Effective Social Media Marketing Program

Posted by Dean Whitney on 22 May 2009 | 0 Comments

Tags: social media

1. Do you have a “Publishing Plan” to create meaningful content and reach your target audience?
2. Are you actively listening to and having conversations with people in places they frequent such as blogs and online communities?
3. Are your empowering employees and customers to act as “brand evangelists?”
4. Do you have a systematic plan for your teams to promote your brand, your content and build reputations on a daily basis?
5. Are you establishing a “Co-creation Experience” with your target buyers? An experience where their suggestions and insights shape the future of your offering? Can your customers become members?
6. Are you planning “Research Initiatives” that will help your organization learn prior to making major investments in marketing initiatives?
7. Is your strategy “Agile”, with regular checkpoints to analyze results and trending, to look at both qualitative and quantitative data, adjust your tactics and fine-tune your initiatives?
8. Are you able to derive lead intelligence from your website? Can you analyze how specific events, content, activities affect traffic and lead conversion? When a website visitor converts to a lead can you tell what site they came from, which pages they read and see what they are interested in?
9. Do you have a systematic program for keyword discovery and acquisitions? Are you sharing target keywords with your team so they can use them in when creating content (blogs, comments, twitter updates etc.)?
10. Are you willing to “Lose Control” of the conversation?