BioClinica at DIA 2010
"Garfield Group delivered again. Their creativity and service exceeded my expectations and helped BioClinica stand out from the crowd at the DIA tradeshow for a second year in a row."
— Jim Dorsey, Vice President of Marketing, BioClinica
How can you create a show-stopping booth experience that delivers tremendous bang for the buck?
Leveraging a dynamic ad campaign and website userexperience, BioClinica went well beyond "Surviving" their biggest tradeshow of the year, DIA 2010.
Challenge:
After making a number of strategic acquisitions, BioClinica wanted to make a bold statement at the industry's largest event. Our challenge? Generate buzz, drive booth and website traffic, and capture leads-as well as trump BioClinica's show-stopping presence at DIA 2009.
Results:
Our overall brand strategy for BioClinica in 2010: challenge the status quo. Our premise: the traditional way of managing clinical trials is inefficient, slow and expensive. Using BioClinica, pharma and medical device companies gain tremendous cost savings and productivity.
Knowing that pharma executives are under more pressure than ever to deliver trials on time and on budget, we created "BioClinica Survivor"-the ultimate survival guide.We created a "jungle" booth space and special challenge games to give visitors a chance to win high-tech survival gear or a fabulous trip to an exotic destination.
Complementing our one-of-a-kind booth experience was a branded microsite (bioclinica.com/survivor) that captured leads and directed visitors to three related product sites. The "Survivor" event generated fantastic results, including nearly 400 leads and over 1,000 page views.