Be afraid spreadsheets. Be very afraid.

Posted by Larry Garfield on 8 March 2010 | 0 Comments

Tags: print, microsite

Last week, spreadsheets got very nervous. Why? We helped to launch BioClinica Optimizer-the smarter way for pharma companies to simulate, forecast and optimize their clinical supply chain.

Presently, clinical trial managers-those in charge of planning and maintaining the supply of medicine at various testing sites - use manual spreadsheets to figure out how much supply of their drug is needed at various testing facilities around the world. The issue: spreadsheets are extremely imprecise. And the costs of supplying too much or too little of a drug can be enormous.

BioClinica Optimizer uses special forecasting tools to play out an unlimited number of supply chain scenarios, and test all relevant study parameters, from a global level down to an individual site. This yields tremendous cost savings-from better management of drug waste to the prevention of supply crises.

Our strategy? Be disruptive and challenge the status quo. Through print and online advertising and a cool new microsite featuring fun graphics and video, we wanted to get the idea across that you'd be foolish to plan your next clinical trial without BioClinica Optimizer.