Blog Authors

Larry spent 10 years at two of the largest advertising agencies in the world, Young & Rubicam and Foote, Cone & Belding. There, he learned from the best and found out that bigger doesn’t always mean better. “I wanted to do work that makes a difference. Create communications that hits a nerve even with smaller budgets. Work with great people and great clients.” And Garfield Group was born.

• Education: Wharton School, University of Pennsylvania, 1982
• Experience: FCB/Philadelphia, 1983-1986 (previously known as Lewis, Gilman & Kynett); Young & Rubicam New York, 1986-1990.
• Client Experience: IBM, BEA Systems, AT&T, Novell, Samsung, Unisys, Logic Works, Switchboard.com, Bentley Systems, Black & Decker, Holiday Inns, DuPont, (as well as most of the companies listed under the Garfield Group Experience)

 

With nearly 15 years of brand and digital experience with the adidas Group, Reebok and Rockport, Russ brings his strategic, client-minded perspective to the Garfield Group.

Russ’ passion: “To me, it’s all about delivering creative concepts that resonate with the target audience and that provide actionable business results for the client.”

• Education: The Art Institute of Boston, Boston, MA.

• Experience: Rockport (a division of Reebok & the adidas Group), Marlboro, MA and Canton, MA, 1995-2009.

 

 

We call Adam our “Direct Marketing Guru.” He knows the direct world in and out and has been increasing response rates and enthusiasm ever since he started here. Adam says, “Great client service is all about delivering great results.” (We’ll make sure to test and measure that.)

• Education: Bates College, Lewiston, ME 1997. City University of New York, Baruch College, 2006.
• Experience: Grey Direct, New York City, NY, 1997-1998; Wunderman, New York City, NY, 1998-2003; Cossette Communications, New York City, NY, 2003-2004; Gillespie, Princeton, NJ, 2004-2005; EuroRSCG 4D Berwyn, PA, 2005-2006.
• Client Experience: IBM, AT&T, GlaxoSmithKline, Stryker Orthopaedics, KeySpan Energy, United States Postal Service, Memorial Sloan-Kettering Cancer Center, Agilent Technologies, Exide Technologies.

 

With over a decade of digital experience spanning from graphic design, development, project management and account strategy, David brings his interactive solutions to the Garfield Group.

David’s passion: “I try to put myself into the client’s seat and help deliver a creative strategy that fuels measureable results.” (Oh yeah, David’s got a thing for VWs!)

• Education: Allentown Business School, Allentown, PA 1999.

• Experience: TrueAction, King of Prussia, PA, 2008-2009 (previously known as gsi interactive); G2i, Hatboro, PA, 2004-2008 (previously known as Refinery); Imirage, Inc., Allentown, PA 1998-2004. 

• Client Experience: Ace Hardware, Rockport, Cost Plus World Market, The Forzani Group Ltd., Campbell’s, GMAC, Comcast, Wyeth, GSK, PPA, Merrill Lynch, Mack Trucks, Inc., Volvo, Just Born Candies, Teva, B.Braun USA.

 

As Director of Account Services, Jen always strives for precision — whether she’s refining a digital marketing strategy or fine-tuning her golf swing. Jen says, “fast is fine, but accuracy is everything.” Precisely why her programs are always on track.

• Education: S.I. Newhouse School of Public Communications, Syracuse University, NY.

• Experience: Fanlight Productions, Boston, MA, 1996-1999; HomePortfolio.com, Newton, MA, 1999-2003; Bose, Framingham, MA, 2003-2004; Cramer, Norwood, MA, 2004-2007.

• Client Experience: HomePortfolio.com, Bose, Philips Lifeline, Biogen Idec.