Discover the Right Keyword Search Phrases (KSPs)

Posted by Dean Whitney on 16 December 2009 | 2 Comments

Tags: b2b, social media, SEO

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Keyword Search Phrases (KSPs) are the queries that your audience enters into the search engine and may result in a visit to your website. Once you understand your audience, its time to think about which KSPs should be targeted for acquisition. The most desirable KSPs may not be the best ones to go after if the competition is too stiff. To discover the best KSPs there are a variety of tools and resources you can use to assess your competition.

• Google Keyword Tool: This Search-based Keyword Tool generates keyword and landing page ideas highly relevant and specific to your website. In doing so, the tool helps you identify additional advertising opportunities that aren't currently being used in your AdWords ad campaigns. The tool goes one step further by tailoring the keywords and other data (such as the amount of competition for the keyword, the suggested bid, and more) based on your language or country/territory settings.
• Hubspot: Hubspot is a search marketing tool used for discovering KWPs and managing their acquisition by providing detailed traffic and visitor intelligence in relationship to your campaigns. You can use the tool to select the best phrases and continue to manage the process. It provides a number of features desirable for product-based marketing programs, especially those with short sales cycles. It is also great for managing the effectiveness of forms and custom landing pages, social media tactics and content efforts.
• WordStream: WordStream is a Keyword Management Solution, providing search marketers with integrated keyword tools for discovering, researching, analyzing, organizing, prioritizing and acting on keyword data for PPC and SEO campaigns.