Garfield Group Selected as MITX Awards Finalists

Posted by Ally Levine on 19 October 2009 | 0 Comments

Tags: awards, Garfield Group News

GARFIELD GROUP SELECTED AS 2009 MITX INTERACTIVE AWARDS FINALISTS FOR BIOCLINICA AND NATION OF WHY NOT WEBSITES

Nation of Why Not and BioClinica Recognized for Outstanding Achievement

Newton, MA (October 16, 2009) - Garfield Group Interactive today announced two websites have been selected as finalists for the 14th Annual MITX Interactive Awards. Its BioClinica website has been selected as a finalist in the Biotechnology/Pharmaceuticals category, while The Nation of Why Not has been selected as a finalist in the Travel, Tourism, and Hospitality category.

Held annually by the Massachusetts Innovation & Technology Exchange, the MITX Awards recognize excellence in the creation of web innovations designed, produced or developed in New England.

Begun in 1996, the MITX Awards has grown to the largest and most prestigious awards competition in the country for technology innovations and celebrates the best creative and technological accomplishments emerging from New England.

"The MITX Awards celebrates the union of the big idea and innovation. Every year the synergy between creative ideas and technology becomes more transparent. Our finalists are some of the world's most forward thinking marketing and creative experts who help national and local brands connect with their audiences through the use of technology" said Kiki Mills, president of MITX. "MITX is proud to be the foundation for our region's vibrant digital community, and to recognize and keep our creative minds, marketing strategists, technology developers and consumers at the forefront of evolution."

BioClinica Website

The BioClinica brand and website was launched earlier this year after the merger of Bio-Imaging Technologies; the world's foremost Imaging Core Lab and Phoenix Data Systems; a leader in electronic data capture (EDC). The challenge was to unite these two brands to establish them as the leader in the eClinical space.

"Garfield Group helped us create a single, strong global reputation around our new name and brand," said Mark Weinstein, President and CEO, BioClinica, " With a clear, unified voice in the marketplace, we can now reach out and successfully market our combined strengths."

Royal Caribbean's Nation of Why Not Website

In Partnership with JWT, the fourth largest ad agency and key WPP company, Garfield Group Interactive provided a customized commercial social media platform for the Flickr integrated photo sharing website. The site provides a destination for Royal Caribbean cruisers to share their photos and experiences.

"Travel and tourism marketing is a vertical that benefits most from social media and user generated content", says Dean Whitney, President of Garfield Group Interactive, "This is just a small step for Royal Caribbean - I'm sure we'll see much more social marketing campaigns from them in the near future".

Garfield Group Interactive will be recognized with the other finalists in the categories of Biotechnology/Pharmaceutical and Travel, Tourism, and Hospitality at a gala awards ceremony traditionally attended by over 1,100 of the region's top interactive marketing and technology professionals. Winners will be announced at the ceremony in the Boston Marriott Copley Place on Tuesday, November 17th. Tickets can be purchased at www.mitxawards.org/interactive

The 2009 MITX Awards are sponsored by: PricewaterhouseCoopers, DLA Piper, Google, Microsoft New England Research & Development Center, Sitecore, Blue Sky Factory, Fidelity, Reebok, Technology Review and The Jordan, Edmiston Group, Inc. Creative sponsors include: Atom Group, iBeam, massAV and Viewpoint Creative.

About Garfield Group

Garfield Group, Inc., a full-service, integrated marketing communications company is comprised of Garfield Group Branding, Garfield Group Public Relations and Garfield Group Interactive. Garfield Group Branding and Garfield Group Public Relations are both based in Philadelphia, PA; Interactive is based in Boston, MA. These companies were founded, and built, by senior communications executives who have experience with both large brands and emerging companies in the information technology, electronics, engineering, health care and bio-tech industries. Garfield Group Interactive is a full service inbound marketing and digital interactive firm.

About MITX

Established in 1996 The Massachusetts Innovation & Technology Exchange (MITX) is the region's premier professional organization for the Internet business & marketing industry. Reaching more than 7,500 professionals in New England, MITX is the community for thought leadership, building business relationships and professional training and development. Members of the MITX community take advantage of events, sponsorships, speaking opportunities and networking to make business connections and exchange ideas. With more than 70 events annually, MITX provides its members with the opportunity to promote their companies to targeted audiences and provides a valuable forum for networking to source potential business leads, partnerships, ideas, funding and other likeminded peers in the industry. MITX is headquartered in Cambridge, MA. For more information please go to www.mitx.org.

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