iMANY Relaunches

Posted by Larry Garfield on 15 June 2010 | 0 Comments

Tags: rebrand

Contracts. Complex contracts. Large numbers of contracts. They're very difficult to manage. And plague pharma companies with "revenue leakage" — money lost through charge-backs and rebates. It's a big, big issue. Health Insights Reports that the industry is losing $11 Billion annually.

At Garfield Group, we were excited to have the opportunity to help relaunch iMANY — a company that provides enterprise-level management of contract data — and tie that to transactional performance across the contract lifecycle. Working with their team, we were able to reposition them in a compelling new way: Contract Performance. Optimized.  

With newly designed "Creative Brand DNA" — including a new logo, color schemes, visual treatments, website, sales materials, advertising and more — they've relaunched and are ready to drive new sales. Check out the new website launched in late May during their SUMMIT user conference.