Introducing The Lab.

Posted by Larry Garfield on 6 October 2009 | 2 Comments

Tags: B2B, marketing, branding, life sciences, technology, Garfield Group News

An idea exchange for those passionate about building great technology, life sciences and B2B brands.

As you know, in the past few years, marketing has undergone a fundamental transformation. Prospects are harder to reach.  Sales cycles are longer.  And budgets are tighter than ever.

The challenge:  Find ways to engage prospects in more compelling ways.  Optimize the online-offline mix. Take first steps with social media. Make the value prop simple, clear and relevant.  And drive leads and sales.

There’s a lot to learn and a lot at stake.  And who has time to do their own research?

Join us in The Lab. A place where we can explore, experiment and enhance the success of our programs and our brands. We invite you to check out the Beta version — garfieldgroup.com/thelab — and become a Lab Partner.

• Participate in the Idea Lab — Post a challenging question. Share your own experiences. Sound off on an issue
• Download special eBooks, resources and planning tools
• Get invited to events, webinars and "first looks" at survey results
• Provide feedback and help The Lab continue to improve and grow 

We hope The Lab will help all of us take technology, life sciences and B2B marketing to a whole new level.  Give us the chance to test new theories.  Find new formulas for success. And have fun while we do it.

This is something we’ll build together.  Which is why we’re working hard to recruit some of the best minds in the business.

Let us know what you think of The Lab so far.  Learn-Explore-Discuss-React!