“Launch Day” for BioClinica Brand

Posted by Steve Merino on 29 April 2009 | 0 Comments

Tags: Branding, Interactive, rebrand

After months of strategy, planning, tweaking and tuning, the new BioClinica brand has officially been launched. This new company represents the merger of two leaders of the clinical trial industry — Bio-Imaging Technologies and Phoenix Data Systems.

Thanks to Jim Dorsey, Vice President of Marketing at BioClinica and his team, who partnered with us to develop the new corporate brand (and name) built around a new website www.bioclinica.com, as well as special launch packages to customers and a number of other innovative marketing initiatives.