Reshaping a brand. And the future of tax.

Posted by Larry Garfield on 21 April 2009 | 0 Comments

Tags: rebrand

For nearly 30 years, Vertex has provided software that over 90 percent of the Fortune 500 use to speed the processing of their corporate taxes. But the tax world is undergoing a significant transformation. New regulations such as Sarbanes-Oxley, the global nature of business, and greater scrutiny from boards of directors has made tax compliance more complex than ever before.

Teaming with Vertex, we elevated their brand to appeal to the VPs of tax and CFOs who are making strategic tax decisions. Aligned our messaging to show how Vertex is addressing today’s most pressing tax challenges. Established an “enterprise class” look and feel not unlike an Accenture or SAP. Generated leads to help sell new products and services. And leveraged Web 2.0 tools to begin to establish a dialogue with the tax industry as we help to shape the future of tax.

Watch the video, featuring our team and Alex Smith, Vertex Vice President of Communications and Public Affairs, to see how we reshaped the Vertex brand together.