Reviving a brand. And sustaining the planet.

Posted by Erin Anderson on 6 February 2009 | 0 Comments

Tags: Rebrand

Bentley Systems is one of the world’s largest providers of software solutions to the AECO (architect, engineer, contractor, owner) industry.  Thousands of organizations like Bechtel, ARUP and Foster + Partners depend on Bentley to design, build and manage the world’s infrastructure.

Last spring, Bentley asked us to help them elevate their brand ”Creative DNA” to connect in a deeper way with a higher mission, demonstrating how infrastructure — clean water… roads and bridges… clean energy — has the power to improve the quality of life around the world.

Teaming with Bentley, we helped to tell their story in a new, compelling way… under a new umbrella theme “sustainable infrastructure.”  Check out our new video to see the results.