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On TwitterArticles & Insights
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Top Marketing Presentation Cliches to Retire
Cathy Carleton suggests the top marketing presentation cliches to retire in 2010
Discover the Right Keyword Search Phrases (KSPs)
Now that you understand your audience, let's talk about Keyword Search Phrases. KSPs are the queries that your audience enters into the search engine and may result in...
Database Marketing Loves IT
Should database management be in-house or outsourced? Cathy Carleton reveals key insights into working with your IT department and databases
The Marketer's Toolbox: Selecting Your Marketing Mix.
Social media. The shiny new wrench that most marketers impulsively reach for. But is this the tool for every challenge today's marketers face?
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Audience Assessment: The 90-9-1 Rule for B2B Social Strategy
In this week's article, we will talk about the importance of assessing your audience as a component of your digital marketing strategy...
Maximizing Your Social Media Benefits
Chuck Rutledge analyzes the importance of a clearly defined strategy when approaching the use of social media
The Importance of Branding
Alex Smith, VP of Communications and Public Affairs at Vertex, discusses the importance of establishing your brand, then strengthening it with the right communications.
