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Where’s the money in that? Social Media ROI for B2Bs
A client recently asked for help demonstrating ROI for their B2B business. Senior management just wasn't sold on the value of social media if it could not be mapped back to leads and ultimately, sales.
The overworked, underappreciated marketing executive
For nearly 30 years, I've had the good fortune to work with an incredible number of great partners as clients. People who have a combination of great business acumen, imagination, insight into their customers, and deep knowledge as to how to drive results.
Garfield Group Expands Integrated Team
Garfield Group is excited to announce the addition of three new members of the team in our Boston and Philadelphia offices.
iMANY Relaunches
Contracts. Complex contracts. Large numbers of contracts. They're very difficult to manage. And plague pharma companies with "revenue leakage" — money lost through charge-backs and rebates. It's a big, big issue. Health Insights Reports that the industry is losing $11 Billion annually.
Creative Forces Collide at Lincoln Financial Field
On Thursday, May 20th creative professionals from 39 different countries around the world united with a common purpose — to celebrate the next generation of creative talent. The event? Portfolio Night 8 — the largest simultaneous career speed-dating night event for aspiring copywriters and art directors in search of creative cultivation.
Garfield Group Video for Greater Philadelphia Cares
On April 20th, Greater Philadelphia Cares (GPC) hosted a special Leadership Breakfast at the Union League in Philadelphia to celebrate National Volunteer Week. The event served to acknowledge the amazing contributions made by volunteers and corporations over the past year.
Garfield Group Visits Wharton
In the fall of last year, Larry Garfield '82 and Matt Curtis '09 were invited to speak at MUSE-a-thon, the American Marketing Association collegiate chapter at the Wharton School of the University of Pennsylvania. Something must have clicked with the students, because a month later Garfield Group was invited back to another Wharton conference - this time the Wharton Undergraduate Marketing Conference (WUMC).
Be afraid spreadsheets. Be very afraid.
Last week, spreadsheets got very nervous. Why? We helped to launch BioClinica Optimizer-the smarter way for pharma companies to simulate, forecast and optimize their clinical supply chain.
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