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“Launch Day” for BioClinica Brand
After months of strategy, planning, tweaking and tuning, the new BioClinica brand has officially been launched. This new company represents the merger of two leaders of the clinical trial industry — Bio-Imaging Technologies and Phoenix Data Systems.
Garfield Group Invades America’s Dairyland.
After two years in Philadelphia, I’ve relocated to the home of beer and bratwurst and brought the Garfield Group with me. I’m originally from Chicago, so I’m very happy to be back in the Midwest reconnecting with old friends.
The Keys to our Bentley
Like every creative director since the dawn of timesheets, my mailbox is packed with award show entry forms. As an agency, we could spend hundreds of hours and thousands of dollars trying to fill our shelves with every piece of hardware out there. So we need to be thoughtful about which shows we enter — and why.
Reshaping a brand. And the future of tax.
For nearly 30 years, Vertex has provided software that over 90 percent of the Fortune 500 use to speed the processing of their corporate taxes. But the tax world is undergoing a significant transformation. New regulations such as Sarbanes-Oxley, the global nature of business, and greater scrutiny from boards of directors has made tax compliance more complex than ever before.
The Revolution will not be Televised
(With apologies to Gil Scott Heron.)
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