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Email Best Practices: Part 2 - Permission
Welcome to the second part of our five-part series on maximizing email performance.
Social Marketing Funnel
The Social Marketing Funnel illustrates the life cycle of customer acquisition that occurs when brands add value by educating consumers, providing quality content, engaging in conversation, promoting content, people and other brands through social media and networks.
The benefits normally achieved through marketing are supported throughout the entire custom experience, industry interactions and the business community.
The Tyranny of Data
A recent article in the New York Times poses the heretical question: “Could a wealth of information be leading to a poverty of innovation?” The article interviews a high-ranking, yet recently departed designer at Google who could no longer work in an environment where every design and communication decision was settled by decimal points.
Don't Friend Us - We'll Friend You
The other day, I logged into Facebook and saw a Friend Request waiting for me. That’s always exciting, isn’t it? I wonder who it could be… I clicked through with bated breath, anxious at the possibility this request held.
Email Best Practices: Part 1 - Governance
Email has become every marketer’s magic bullet during the recession. It’s really hard to imagine a more efficient way to reach new prospects and customers.
20 Brands you Should Follow on Twitter
Some brands do a great job connecting with customers on Twitter. If you are considering ways to leverage Twitter for your brand here are some to watch.
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