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Welcome to the Lab: Agency blog. Formulas for breakthrough brands: Insight, Passion, Creativity, Measurement

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Top 5 Best Practices For Business Tweeting

Posted by Matt Curtis on 30 July 2009 | 8 Comments

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As a real-time vehicle for communication and expression, Twitter enables dynamic interaction on a direct, targeted level that was previously unattainable. Because of the tool’s powerful influence, Twitter has fundamentally altered the way people relate to each other and has forced businesses to reevaluate their traditional approaches to marketing.

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Email Best Practices: Part 3 - Delivery

Posted by Adam Peck on 22 July 2009 | 2 Comments

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Welcome to the third part of our five-part series about maximizing email performance. As you remember, there are five key elements to master, each of which is a critical contributor to email marketing success.
In this post, we’ll focus on delivery — also known as successfully getting to the inbox.

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How to Steal the Show at Your Next Tradeshow

Posted by Steve Merino on 16 July 2009 | 1 Comments

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A marketing executive stands between a smiling Brad Pitt and Angelina Jolie. “My kids are going to love this,” she says. A paparazzi photographer takes their picture. 

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Video Marketing - Not Just for Rickrolling Anymore

Posted by Jeannine de Richemond on 9 July 2009 | 0 Comments

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At this point in the digital revolution, if you haven’t used the power of viral video to your advantage, you’re officially a late adopter. So move over, Mr. Astley. Because if teams of C-list “celebrities” can put together a viral video as a challenge on The Celebrity Apprentice and get a successful following on YouTube,  anybody can. And should. (You can watch the aforementioned train wrecks, -er, videos here, and here. )

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I'm on LinkedIn. Now What?

Posted by Erin Anderson on 1 July 2009 | 0 Comments

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LinkedIn has come a long way, baby! What was once a basic online resume and networking site has begun to grow into a professional networking powerhouse. Over the past two years, LinkedIn has added features that allow you to connect with like-minded professionals in a variety of ways.

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