RSS Feed
Email Best Practices: Part 5 - Engagement
Welcome to the final post in our five-part series about maximizing email performance. In this post, we'll focus on engagement and conversion - also known as getting your recipients to take action. Click-through rates are one of a handful of traditional metrics used to measure the performance of email campaigns. With email newsletter campaigns, average unique click-through rates are approximately 3% among opened emails, but when you follow some tried-and-true best practices, you can elevate click-through rates all the way up to 10% - and higher.
With social media, timing is everything.
When email first arrived on the marketing scene, we questioned the best times of the week to reach out to our audiences. After some savvy marketers performed day-of-the-week tests with versioned email blasts, it was discovered that Tuesdays are the best day to ensure the highest number of opens and click-throughs. (For more helpful email marketing tips, read this.)
Email Best Practices: Part 4 - Enticement
Welcome to the fourth post in our five-part series about maximizing email performance. In this post, we’ll focus on enticement: getting your recipients’ attention and interest to open your message.
Recent Posts
- The Business Case for Responsive Ideology
- It was a fairytale ending to our Holiday Book Drive.
- The Garfield Group Holiday Book Drive has turned into a real page turner!
- This holiday season we’ve been inspired by the magic of reading!
- We just can’t stop adding great talent. Announcing our newest hires.
Tags
advertising awards b2b branding campaign case study content marketing crm data management digital marketing digital media direct mail ebook email email marketing engagement garfield group garfield group news holiday project infographics inspiration interactive ipad landing page lead generation lead nurturing leads lead scoring life sciences linkedin marketing marketing automation metrics microsite mitx mobile mobile apps mobile web ofn online marketing online video opportunity finance network pr practices print qr codes rebrand responsive saas sales sales automation sem seo social media starbucks storytelling strategy tactics technology thought-leadership thought leadership tips tradeshow user experience viewers viral presentation web 2.0 webinar youtube players
Browse by Date
- March 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- June 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- July 2010
- June 2010
- May 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009