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Email Best Practices: Part 5 - Engagement
Welcome to the final post in our five-part series about maximizing email performance. In this post, we'll focus on engagement and conversion - also known as getting your recipients to take action. Click-through rates are one of a handful of traditional metrics used to measure the performance of email campaigns. With email newsletter campaigns, average unique click-through rates are approximately 3% among opened emails, but when you follow some tried-and-true best practices, you can elevate click-through rates all the way up to 10% - and higher.
With social media, timing is everything.
When email first arrived on the marketing scene, we questioned the best times of the week to reach out to our audiences. After some savvy marketers performed day-of-the-week tests with versioned email blasts, it was discovered that Tuesdays are the best day to ensure the highest number of opens and click-throughs. (For more helpful email marketing tips, read this.)
Email Best Practices: Part 4 - Enticement
Welcome to the fourth post in our five-part series about maximizing email performance. In this post, we’ll focus on enticement: getting your recipients’ attention and interest to open your message.
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