AuthorsRSS Feed
Where’s the money in that? Social Media ROI for B2Bs
A client recently asked for help demonstrating ROI for their B2B business. Senior management just wasn't sold on the value of social media if it could not be mapped back to leads and ultimately, sales.
The overworked, underappreciated marketing executive
For nearly 30 years, I've had the good fortune to work with an incredible number of great partners as clients. People who have a combination of great business acumen, imagination, insight into their customers, and deep knowledge as to how to drive results.
Recent Posts
Tags
advertising awards b2b branding digital marketing digital media direct mail ebook email marketing garfield group news holiday project inspiration interactive leads life sciences marketing metrics microsite mitx pr print rebrand sales seo social media technology tradeshow user experience web 2.0 webinar
