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Infographics and the Visualization of Data
I've always been a sucker for a stunning graphic. There's something about the beauty of data rendered aesthetically and the ease in understanding complexity through visual design that lured me into a career of visual communication. A recent article on the Pamorama blog highlighted the use of Infographics to convey and communicate complex data in a more accessible way (see 35 Great Social Media Infographics). This reminded me of how often we've seen reports, presentations and PowerPpoint decks loaded with basic charts and tables, bulleted lists and a multitude of data designed to give the reader the impression that a lot has been happening — but not really giving them anything they can grasp and understand.
What’s Your Social Media Strategy?
Seems like an easy question, right? If someone came to you and asked you what your company's social media strategy was, would you be able to articulate it? Do you have one? Do you even know what a social media strategy is?
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