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10 Online Video Marketing Tips every B2B Marketer should know – Part Two
In Part One of the 10 Online Video Marketing Tips every B2B Marketer Should Know we focused on the content and strategy choices you need to make to ensure your B2B video marketing efforts are as successful as possible. In this segment we're focusing on production and post-production considerations that will ensure your videos reach and engage the right audience.
10 Online Video Marketing Tips every B2B Marketer should know – Part One
You're probably reading this now because you've decided to extend your B2B marketing and thought-leadership activities into the video arena. Smart move. Online video marketing is a super effective medium for B2B marketing because of the role it can play in educating your audience while simultaneously creating interest in your products and services. Great online video is engaging and persuasive, and brings your benefit-driven stories to life. Part One focuses on the content and strategy choices you need to make to ensure your B2B video marketing efforts are as successful as possible. Part Two will focus on production and post-production considerations that will ensure your videos reach and engage the right audience.
Five Ways to Deploy QR Codes for Your Marketing Program
Over the past few weeks, we have received an increase of questions from our clients and partners regarding the use of QR codes. We also have seen an increase in their use both online and offline, so we wanted to share our viewpoint and what we have been seeing in the space.
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