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Approaching Mobile Web and Mobile Apps

Posted by Dave Snyder on 26 October 2011 | 0 Comments

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We live in an on-demand world that moves at the speed of light both personally and professionally, and our daily activities - both offline and online - are quickly merging together.

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Strategies for Effective Online Brand Management

Posted by Russ Gallant on 20 October 2011 | 0 Comments

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Many B2B companies may believe the only path to success is to focus on generating leads and making the sale. A commitment to online branding is an often overlooked or underfunded initiative, deemed not essential to marketers who live and die by their sales performance. But this approach can be shortsighted. Brand building plays a critical role in your business strategy, ensuring the business remains brand-focused and customer-focused to achieve profitability.

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