RSS Feed
The Benefits of a Content Management System
When building a website, a lot of attention is necessarily given to the user experience. Page layouts and content can define the success of a site. The content of a website is not static, however. Clients need a way to be able to easily manage the content of their site over time; that's where a CMS comes in.
Positioning a Clinical Trial Brand for Growth: 4 Simple Steps to Defining a Website Strategy
The goal - create a "gold standard" website, not just for the clinical trial industry, but comparable to the best websites you see every day. A site that looks great, and still manages to drive business growth. Certainly that's what ERT was looking for when we started this initiative. Often, this turns into a classic form vs. function battle - but why do you have to choose? If you follow this age-old recipe for developing strong marketing strategies, you can have an elegant site that actually helps move your business forward.
UX for B2B Brands: What happens next?
At the core of the best user experiences is a mindset, an approach to problem solving that thinks holistically about the entire experience. The best experiences, regardless of how technically advanced or simple they are, consistently and accurately answer one question; "what happens next?"
How can we avoid Groundhog Day?
Groundhog Day is one of my favorite movies of all time. Besides being a huge Bill Murray fan (I grew up watching Saturday Night Live), I love the underlying message:
Recent Posts
- The Business Case for Responsive Ideology
- It was a fairytale ending to our Holiday Book Drive.
- The Garfield Group Holiday Book Drive has turned into a real page turner!
- This holiday season we’ve been inspired by the magic of reading!
- We just can’t stop adding great talent. Announcing our newest hires.
Tags
advertising awards b2b branding campaign case study content marketing crm data management digital marketing digital media direct mail ebook email email marketing engagement garfield group garfield group news holiday project infographics inspiration interactive ipad landing page lead generation lead nurturing leads lead scoring life sciences linkedin marketing marketing automation metrics microsite mitx mobile mobile apps mobile web ofn online marketing online video opportunity finance network pr practices print qr codes rebrand responsive saas sales sales automation sem seo social media starbucks storytelling strategy tactics technology thought-leadership thought leadership tips tradeshow user experience viewers viral presentation web 2.0 webinar youtube players
Browse by Date
- March 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- June 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- July 2010
- June 2010
- May 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009