Positioning a Clinical Trial Brand for Growth: 4 Simple Steps to Defining a Website Strategy

Posted by Dan Sirk on 22 February 2012 | 1 Comments

The goal - create a "gold standard" website, not just for the clinical trial industry, but comparable to the best websites you see every day.  A site that looks great, and still manages to drive business growth.  Certainly that's what ERT was looking for when we started this initiative.  Often, this turns into a classic form vs. function battle - but why do you have to choose?  If you follow this age-old recipe for developing strong marketing strategies, you can have an elegant site that actually helps move your business forward.

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UX for B2B Brands: What happens next?

Posted by Andrew Schultz on 10 February 2012 | 0 Comments

At the core of the best user experiences is a mindset, an approach to problem solving that thinks holistically about the entire experience. The best experiences, regardless of how technically advanced or simple they are, consistently and accurately answer one question; "what happens next?"

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How can we avoid Groundhog Day?

Posted by Larry Garfield on 2 February 2012 | 0 Comments

Groundhog Day is one of my favorite movies of all time. Besides being a huge Bill Murray fan (I grew up watching Saturday Night Live), I love the underlying message:

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We have new GARFIELD GROUPies. Announcing our newest hires.

Posted by on 27 January 2012 | 0 Comments

Garfield Group is growing and we are excited to announce the addition of some amazingly talented new employees: Andrew Schultz, Alexis Sawyer, and Tony Romig. 

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The Power of Opportunity

Posted by Garfield Group on 28 December 2011 | 2 Comments

The mission of Opportunity Finance Network, the national voice of 170 CDFIs (Community Development Financial Institutions) is to align capital with social justice. Learn why they were an exceptional choice to help lead the Create Jobs for USA initiative.

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The Engine of Job Creation.

Posted by Garfield Group on 20 December 2011 | 0 Comments

U.S. small businesses are the engine of job creation. The premise for Create Jobs for USA is that we can help Americans get back to work by providing small businesses in underserved communities greater access to capital.

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Doing Our Part to help America get back to work

Posted by Nicole Boyd on 14 December 2011 | 0 Comments

Every holiday season, Garfield Group tries to give something back. This year, we are excited to support Create Jobs for USA - a national initiative created by Starbucks and our client, Opportunity Finance Network.

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Create Jobs for USA

Posted by Larry Garfield on 1 November 2011 | 0 Comments

Tags: Branding, Campaign, Starbucks, OFN, Opportunity Finance Network

Today, November 1st, Starbucks is teaming up with our client, Opportunity Finance Network (OFN) to launch Create Jobs for USA. This ambitious program was designed to focus on one essential thing: create jobs. Something congress -and big business - has not been able to do.

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Approaching Mobile Web and Mobile Apps

Posted by Dave Snyder on 26 October 2011 | 0 Comments

Tags: Mobile Web, Mobile Apps

We live in an on-demand world that moves at the speed of light both personally and professionally, and our daily activities - both offline and online - are quickly merging together.

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Strategies for Effective Online Brand Management

Posted by Russ Gallant on 20 October 2011 | 0 Comments

Tags: Branding, strategy, online marketing

Many B2B companies may believe the only path to success is to focus on generating leads and making the sale. A commitment to online branding is an often overlooked or underfunded initiative, deemed not essential to marketers who live and die by their sales performance. But this approach can be shortsighted. Brand building plays a critical role in your business strategy, ensuring the business remains brand-focused and customer-focused to achieve profitability.

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