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Email Best Practices: Part 3 - Delivery
Welcome to the third part of our five-part series about maximizing email performance. As you remember, there are five key elements to master, each of which is a critical contributor to email marketing success.
In this post, we’ll focus on delivery — also known as successfully getting to the inbox.
How to Steal the Show at Your Next Tradeshow
A marketing executive stands between a smiling Brad Pitt and Angelina Jolie. “My kids are going to love this,” she says. A paparazzi photographer takes their picture.
Video Marketing - Not Just for Rickrolling Anymore
At this point in the digital revolution, if you haven’t used the power of viral video to your advantage, you’re officially a late adopter. So move over, Mr. Astley. Because if teams of C-list “celebrities” can put together a viral video as a challenge on The Celebrity Apprentice and get a successful following on YouTube, anybody can. And should. (You can watch the aforementioned train wrecks, -er, videos here, and here. )
I'm on LinkedIn. Now What?
LinkedIn has come a long way, baby! What was once a basic online resume and networking site has begun to grow into a professional networking powerhouse. Over the past two years, LinkedIn has added features that allow you to connect with like-minded professionals in a variety of ways.
Email Best Practices: Part 2 - Permission
Welcome to the second part of our five-part series on maximizing email performance.
Social Marketing Funnel
The Social Marketing Funnel illustrates the life cycle of customer acquisition that occurs when brands add value by educating consumers, providing quality content, engaging in conversation, promoting content, people and other brands through social media and networks.
The benefits normally achieved through marketing are supported throughout the entire custom experience, industry interactions and the business community.
The Tyranny of Data
A recent article in the New York Times poses the heretical question: “Could a wealth of information be leading to a poverty of innovation?” The article interviews a high-ranking, yet recently departed designer at Google who could no longer work in an environment where every design and communication decision was settled by decimal points.
Don't Friend Us - We'll Friend You
The other day, I logged into Facebook and saw a Friend Request waiting for me. That’s always exciting, isn’t it? I wonder who it could be… I clicked through with bated breath, anxious at the possibility this request held.
Email Best Practices: Part 1 - Governance
Email has become every marketer’s magic bullet during the recession. It’s really hard to imagine a more efficient way to reach new prospects and customers.
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