AuthorsRSS Feed
Viewing entries tagged with 'Branding'
Vertex, Bioclinica Honored at 2009 Enterprise Awards
The 2009 Enterprise Awards brought together almost 1,000 of the Philadelphia region's technology and life sciences elite. This was the 17th year the Eastern Technology Council hosted the annual awards ceremony, which celebrates the vitality of the technology and life sciences communities in Philadelphia.
Introducing The Lab.
An idea exchange for those passionate about building great technology, life sciences and B2B brands.
As you know, in the past few years, marketing has undergone a fundamental transformation. Prospects are harder to reach. Sales cycles are longer. And budgets are tighter than ever.
No name. No logo. No tagline. Delicious branding.
I can think of few finer classrooms to discuss the importance of good branding than the stretch of I-95 that cuts through Northeast Philadelphia. It boasts some of the best—and worst—billboards you’ll find anywhere.
OFN and Wachovia win a Telly Award
When it comes to recognition, it’s an honor just to be nominated. And that’s why we’re so thrilled to announce that our client Opportunity Finance Network, in partnership with the Wachovia Video Network, has won a 2009 Telly Award.
6 Tips for Marketing and Branding Across Social Networks
Participating in online social networks such as Flickr, Twitter, Facebook, Digg etc., is an important part of digital marketing. Social networks allow you to connect with influential consumers whose conversations help you to develop a stronger reputation as well as influence over search engine rankings.
If it’s a bird and a plane, it may be a Super Brand
The launch of BioClinica.
“Launch Day” for BioClinica Brand
After months of strategy, planning, tweaking and tuning, the new BioClinica brand has officially been launched. This new company represents the merger of two leaders of the clinical trial industry — Bio-Imaging Technologies and Phoenix Data Systems.
Making the Complex Simple: Brand Messaging
How messaging for a vacuum cleaner reveals a formula for technology brands that won’t suck.
The Power of Measurement
These days, when every dollar counts, everyone is concerned with measuring success. “What response did we get?” “How did we increase sales?”
The key to good campaign measurement is to stay clear of useless success metrics that are vague and unfocused. “We want to generate a lot of qualified leads.” Of course! Everyone wants leads and demand, but let’s get more specific… Here are some good examples of more focused success metrics:
Recent Posts
Tags
advertising awards b2b branding digital marketing digital media direct mail ebook email marketing garfield group news holiday project inspiration interactive leads life sciences marketing metrics microsite mitx pr print rebrand sales seo social media technology tradeshow user experience web 2.0 webinar
