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A day in the life of an Advertising Agency Copywriter
After a colleague shared Atherton Bartelby's Brand Timeline Portrait, in which he created a graphic representation of all the brands he experienced over the course of a day. I got to thinking: although writers and art directors play on the same team, we see things in different ways. I took it as a challenge to create my own timeline from the point of view of the other side of the creative department.
No name. No logo. No tagline. Delicious branding.
I can think of few finer classrooms to discuss the importance of good branding than the stretch of I-95 that cuts through Northeast Philadelphia. It boasts some of the best—and worst—billboards you’ll find anywhere.
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