10 Online Video Marketing Tips every B2B Marketer should know – Part Two

Posted by Russ Gallant on 28 April 2011 | 2 Comments

Tags: online video, b2b, strategy, thought-leadership, marketing, storytelling, engagement, tips, viewers, practices, tactics, youtube players, viral presentation

In Part One of the 10 Online Video Marketing Tips every B2B Marketer Should Know we focused on the content and strategy choices you need to make to ensure your B2B video marketing efforts are as successful as possible. In this segment we're focusing on production and post-production considerations that will ensure your videos reach and engage the right audience.

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10 Online Video Marketing Tips every B2B Marketer should know – Part One

Posted by Russ Gallant on 20 April 2011 | 1 Comments

Tags: online video, b2b, strategy, thought-leadership, marketing, storytelling, engagement, tips, viewers, practices, tactics, youtube players, viral presentation

You're probably reading this now because you've decided to extend your B2B marketing and thought-leadership activities into the video arena. Smart move. Online video marketing is a super effective medium for B2B marketing because of the role it can play in educating your audience while simultaneously creating interest in your products and services. Great online video is engaging and persuasive, and brings your benefit-driven stories to life. Part One focuses on the content and strategy choices you need to make to ensure your B2B video marketing efforts are as successful as possible. Part Two will focus on production and post-production considerations that will ensure your videos reach and engage the right audience.

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4 Tips for Leveraging LinkedIn for B2B Social Media

Posted by Russ Gallant on 9 March 2011 | 1 Comments

Tags: B2B, Linkedin

When considering social media strategy for your B2B business, one of the first questions you need to answer is who your target audience is and in what social media channels do they congregate to exchange information and ideas that relate to your business?

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Introducing The Lab.

Posted by Larry Garfield on 6 October 2009 | 2 Comments

Tags: B2B, marketing, branding, life sciences, technology, Garfield Group News

An idea exchange for those passionate about building great technology, life sciences and B2B brands.

As you know, in the past few years, marketing has undergone a fundamental transformation. Prospects are harder to reach.  Sales cycles are longer.  And budgets are tighter than ever.

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