Create Jobs for USA

Posted by Larry Garfield on 1 November 2011 | 0 Comments

Tags: Branding, Campaign, Starbucks, OFN, Opportunity Finance Network

Today, November 1st, Starbucks is teaming up with our client, Opportunity Finance Network (OFN) to launch Create Jobs for USA. This ambitious program was designed to focus on one essential thing: create jobs. Something congress -and big business - has not been able to do.

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Strategies for Effective Online Brand Management

Posted by Russ Gallant on 20 October 2011 | 0 Comments

Tags: Branding, strategy, online marketing

Many B2B companies may believe the only path to success is to focus on generating leads and making the sale. A commitment to online branding is an often overlooked or underfunded initiative, deemed not essential to marketers who live and die by their sales performance. But this approach can be shortsighted. Brand building plays a critical role in your business strategy, ensuring the business remains brand-focused and customer-focused to achieve profitability.

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Vertex, Bioclinica Honored at 2009 Enterprise Awards

Posted by Cindy Spiecker on 16 December 2009 | 0 Comments

Tags: Branding, PR, Interactive, Awards

The 2009 Enterprise Awards brought together almost 1,000 of the Philadelphia region's technology and life sciences elite. This was the 17th year the Eastern Technology Council hosted the annual awards ceremony, which celebrates the vitality of the technology and life sciences communities in Philadelphia.

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Introducing The Lab.

Posted by Larry Garfield on 6 October 2009 | 2 Comments

Tags: B2B, marketing, branding, life sciences, technology, Garfield Group News

An idea exchange for those passionate about building great technology, life sciences and B2B brands.

As you know, in the past few years, marketing has undergone a fundamental transformation. Prospects are harder to reach.  Sales cycles are longer.  And budgets are tighter than ever.

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No name. No logo. No tagline. Delicious branding.

Posted by Steve Merino on 28 September 2009 | 5 Comments

Tags: branding, advertising

I can think of few finer classrooms to discuss the importance of good branding than the stretch of I-95 that cuts through Northeast Philadelphia. It boasts some of the best—and worst—billboards you’ll find anywhere.

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OFN and Wachovia win a Telly Award

Posted by Jeannine DeRichemond on 9 September 2009 | 0 Comments

Tags: awards, branding

When it comes to recognition, it’s an honor just to be nominated. And that’s why we’re so thrilled to announce that our client Opportunity Finance Network, in partnership with the Wachovia Video Network, has won a 2009 Telly Award.

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6 Tips for Marketing and Branding Across Social Networks

Posted by Dean Whitney on 28 May 2009 | 1 Comments

Tags: social media, marketing, branding

Participating in online social networks such as Flickr, Twitter, Facebook, Digg etc., is an important part of digital marketing. Social networks allow you to connect with influential consumers whose conversations help you to develop a stronger reputation as well as influence over search engine rankings.

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If it’s a bird and a plane, it may be a Super Brand

Posted by Steve Merino on 22 May 2009 | 2 Comments

Tags: Branding, Interactive, rebrand

The launch of BioClinica.

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“Launch Day” for BioClinica Brand

Posted by Steve Merino on 29 April 2009 | 0 Comments

Tags: Branding, Interactive, rebrand

After months of strategy, planning, tweaking and tuning, the new BioClinica brand has officially been launched. This new company represents the merger of two leaders of the clinical trial industry — Bio-Imaging Technologies and Phoenix Data Systems.

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