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Case Study: A Content-Driven Success for IMS Health
IMS Health is the leading provider of market intelligence to the pharmaceutical and healthcare industries — aggregating prescription data from all fronts to uncover insights and strategies to improve brand and sales strategies.
The Power of Measurement
These days, when every dollar counts, everyone is concerned with measuring success. “What response did we get?” “How did we increase sales?”
The key to good campaign measurement is to stay clear of useless success metrics that are vague and unfocused. “We want to generate a lot of qualified leads.” Of course! Everyone wants leads and demand, but let’s get more specific… Here are some good examples of more focused success metrics:
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