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Welcome to the Lab: Agency blog. Formulas for breakthrough brands: Insight, Passion, Creativity, Measurement

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Viewing entries tagged with 'marketing'

Introducing The Lab.

Posted by Larry Garfield on 6 October 2009 | 2 Comments

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An idea exchange for those passionate about building great technology, life sciences and B2B brands.

As you know, in the past few years, marketing has undergone a fundamental transformation. Prospects are harder to reach.  Sales cycles are longer.  And budgets are tighter than ever.

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Email Best Practices: Part 5 - Engagement

Posted by Adam Peck on 25 August 2009 | 0 Comments

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breakthroughWelcome to the final post in our five-part series about maximizing email performance. In this post, we'll focus on engagement and conversion - also known as getting your recipients to take action. Click-through rates are one of a handful of traditional metrics used to measure the performance of email campaigns. With email newsletter campaigns, average unique click-through rates are approximately 3% among opened emails, but when you follow some tried-and-true best practices, you can elevate click-through rates all the way up to 10% - and higher.

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Email Best Practices: Part 4 - Enticement

Posted by Adam Peck on 5 August 2009 | 2 Comments

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Email Enticement: Opening the Safe!Welcome to the fourth post in our five-part series about maximizing email performance. In this post, we’ll focus on enticement: getting your recipients’ attention and interest to open your message.

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Email Best Practices: Part 3 - Delivery

Posted by Adam Peck on 22 July 2009 | 2 Comments

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Welcome to the third part of our five-part series about maximizing email performance. As you remember, there are five key elements to master, each of which is a critical contributor to email marketing success.
In this post, we’ll focus on delivery — also known as successfully getting to the inbox.

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Email Best Practices: Part 2 - Permission

Posted by Adam Peck on 25 June 2009 | 0 Comments

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Welcome to the second part of our five-part series on maximizing email performance.

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