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Introducing The Lab.
An idea exchange for those passionate about building great technology, life sciences and B2B brands.
As you know, in the past few years, marketing has undergone a fundamental transformation. Prospects are harder to reach. Sales cycles are longer. And budgets are tighter than ever.
Email Best Practices: Part 5 - Engagement
Welcome to the final post in our five-part series about maximizing email performance. In this post, we'll focus on engagement and conversion - also known as getting your recipients to take action. Click-through rates are one of a handful of traditional metrics used to measure the performance of email campaigns. With email newsletter campaigns, average unique click-through rates are approximately 3% among opened emails, but when you follow some tried-and-true best practices, you can elevate click-through rates all the way up to 10% - and higher.
Email Best Practices: Part 4 - Enticement
Welcome to the fourth post in our five-part series about maximizing email performance. In this post, we’ll focus on enticement: getting your recipients’ attention and interest to open your message.
Email Best Practices: Part 3 - Delivery
Welcome to the third part of our five-part series about maximizing email performance. As you remember, there are five key elements to master, each of which is a critical contributor to email marketing success.
In this post, we’ll focus on delivery — also known as successfully getting to the inbox.
Email Best Practices: Part 2 - Permission
Welcome to the second part of our five-part series on maximizing email performance.
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