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Viewing entries tagged with 'rebrand'
iMANY Relaunches
Contracts. Complex contracts. Large numbers of contracts. They're very difficult to manage. And plague pharma companies with "revenue leakage" — money lost through charge-backs and rebates. It's a big, big issue. Health Insights Reports that the industry is losing $11 Billion annually.
If it’s a bird and a plane, it may be a Super Brand
The launch of BioClinica.
“Launch Day” for BioClinica Brand
After months of strategy, planning, tweaking and tuning, the new BioClinica brand has officially been launched. This new company represents the merger of two leaders of the clinical trial industry — Bio-Imaging Technologies and Phoenix Data Systems.
The Keys to our Bentley
Like every creative director since the dawn of timesheets, my mailbox is packed with award show entry forms. As an agency, we could spend hundreds of hours and thousands of dollars trying to fill our shelves with every piece of hardware out there. So we need to be thoughtful about which shows we enter — and why.
Reshaping a brand. And the future of tax.
For nearly 30 years, Vertex has provided software that over 90 percent of the Fortune 500 use to speed the processing of their corporate taxes. But the tax world is undergoing a significant transformation. New regulations such as Sarbanes-Oxley, the global nature of business, and greater scrutiny from boards of directors has made tax compliance more complex than ever before.
Reviving a brand. And sustaining the planet.
Bentley Systems is one of the world’s largest providers of software solutions to the AECO (architect, engineer, contractor, owner) industry. Thousands of organizations like Bechtel, ARUP and Foster + Partners depend on Bentley to design, build and manage the world’s infrastructure.
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