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Marketing Automation: How to Avoid Disappointment with your Implementation
It hasn't been too long since the business model for generating sales leads was to begin with a name, an address and a phone number and then start sending marketing messages to them. This approach counted on interrupting the prospect so you could deliver your compelling and captivating message and stop them in their tracks. But this time-tested approach has proven less successful in the web 2.0 world.
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