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With social media, timing is everything.
When email first arrived on the marketing scene, we questioned the best times of the week to reach out to our audiences. After some savvy marketers performed day-of-the-week tests with versioned email blasts, it was discovered that Tuesdays are the best day to ensure the highest number of opens and click-throughs. (For more helpful email marketing tips, read this.)
Top 5 Best Practices For Business Tweeting
As a real-time vehicle for communication and expression, Twitter enables dynamic interaction on a direct, targeted level that was previously unattainable. Because of the tool’s powerful influence, Twitter has fundamentally altered the way people relate to each other and has forced businesses to reevaluate their traditional approaches to marketing.
Video Marketing - Not Just for Rickrolling Anymore
At this point in the digital revolution, if you haven’t used the power of viral video to your advantage, you’re officially a late adopter. So move over, Mr. Astley. Because if teams of C-list “celebrities” can put together a viral video as a challenge on The Celebrity Apprentice and get a successful following on YouTube, anybody can. And should. (You can watch the aforementioned train wrecks, -er, videos here, and here. )
I'm on LinkedIn. Now What?
LinkedIn has come a long way, baby! What was once a basic online resume and networking site has begun to grow into a professional networking powerhouse. Over the past two years, LinkedIn has added features that allow you to connect with like-minded professionals in a variety of ways.
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