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Social Marketing Funnel
The Social Marketing Funnel illustrates the life cycle of customer acquisition that occurs when brands add value by educating consumers, providing quality content, engaging in conversation, promoting content, people and other brands through social media and networks.
The benefits normally achieved through marketing are supported throughout the entire custom experience, industry interactions and the business community.
Don't Friend Us - We'll Friend You
The other day, I logged into Facebook and saw a Friend Request waiting for me. That’s always exciting, isn’t it? I wonder who it could be… I clicked through with bated breath, anxious at the possibility this request held.
20 Brands you Should Follow on Twitter
Some brands do a great job connecting with customers on Twitter. If you are considering ways to leverage Twitter for your brand here are some to watch.
6 Tips for Marketing and Branding Across Social Networks
Participating in online social networks such as Flickr, Twitter, Facebook, Digg etc., is an important part of digital marketing. Social networks allow you to connect with influential consumers whose conversations help you to develop a stronger reputation as well as influence over search engine rankings.
Are You On Track to Building an Effective Social Media Marketing Program
- Do you have a “Publishing Plan” to create meaningful content and reach your target audience?
- Are you actively listening to and having conversations with people in places they frequent such as blogs and online communities?
- Are your empowering employees and customers to act as “brand evangelists?”
- Do you have a systematic plan for your teams to promote your brand, your content and build reputations on a daily basis?
- Are you establishing a “Co-creation Experience” with your target buyers? An experience where their suggestions and insights shape the future of your offering? Can your customers become members?
- Are you planning “Research Initiatives” that will help your organization learn prior to making major investments in marketing initiatives?
- Is your strategy “Agile”, with regular checkpoints to analyze results and trending, to look at both qualitative and quantitative data, adjust your tactics and fine-tune your initiatives?
- Are you able to derive lead intelligence from your website? Can you analyze how specific events, content, activities affect traffic and lead conversion? When a website visitor converts to a lead can you tell what site they came from, which pages they read and see what they are interested in?
- Do you have a systematic program for keyword discovery and acquisitions? Are you sharing target keywords with your team so they can use them in when creating content (blogs, comments, twitter updates etc.)?
- Are you willing to “Lose Control” of the conversation?
Hi, my name is Jeannine, and I’m addicted to Twitter
Growing at a staggering rate of 1,320%, Twitter is undeniably the “next big thing” in social media. I used to think Twitter was utterly inane and just the latest way for egocentric MySpace fiends to get attention.
The Revolution will not be Televised
(With apologies to Gil Scott Heron.)
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