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Viewing entries tagged with 'strategy'
Strategies for Effective Online Brand Management
Many B2B companies may believe the only path to success is to focus on generating leads and making the sale. A commitment to online branding is an often overlooked or underfunded initiative, deemed not essential to marketers who live and die by their sales performance. But this approach can be shortsighted. Brand building plays a critical role in your business strategy, ensuring the business remains brand-focused and customer-focused to achieve profitability.
Measuring Marketing Results – Start with these 3 Key Steps
There's no bigger issue today in marketing communications than Measuring Performance. Understanding the tangible value of marketing — and how it is driving results — can make or break a marketing program, and the potential growth of a brand.
10 Online Video Marketing Tips every B2B Marketer should know – Part Two
In Part One of the 10 Online Video Marketing Tips every B2B Marketer Should Know we focused on the content and strategy choices you need to make to ensure your B2B video marketing efforts are as successful as possible. In this segment we're focusing on production and post-production considerations that will ensure your videos reach and engage the right audience.
10 Online Video Marketing Tips every B2B Marketer should know – Part One
You're probably reading this now because you've decided to extend your B2B marketing and thought-leadership activities into the video arena. Smart move. Online video marketing is a super effective medium for B2B marketing because of the role it can play in educating your audience while simultaneously creating interest in your products and services. Great online video is engaging and persuasive, and brings your benefit-driven stories to life. Part One focuses on the content and strategy choices you need to make to ensure your B2B video marketing efforts are as successful as possible. Part Two will focus on production and post-production considerations that will ensure your videos reach and engage the right audience.
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