Always ON: ONPATH Technologies Creative Brand DNA

Posted by on 23 February 2011 | 2 Comments

At Garfield Group, we place great emphasis on developing strong brands that are rooted in sound strategy. When ONPATH—the leading provider of scalable connectivity and monitoring solutions for high-performance networks—wanted to launch a “game-changing” product, we wrapped the launch into new Creative Brand DNA that helped propel the brand—and company—to a whole new level of performance.

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Giving Edison a New Edge

Posted by on 1 February 2011 | 0 Comments

For over 25 years, Edison Ventures has made strategic investments that have fueled the growth of an outstanding portfolio of companies in financial technology, healthcare IT, ecommerce and other important sectors of our economy.

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Garfield Group welcomes Dan Sirk to our Boston team

Posted by on 3 January 2011 | 0 Comments

We're very pleased to introduce Dan Sirk as our new VP of Account Services for our office in Newton, MA. In this role, Dan will work to enhance our strategic partnerships with both existing and new clients.

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Our Day of Service is Over. But The Giving Can’t Stop.

Posted by on 23 December 2010 | 0 Comments

With our Day of Service over, we are proud of the efforts of our Garfield Group team and even more impressed by the work Cradles to Crayons commits to every day. The impact on the children they serve is immeasurable and we are privileged to have been part of spreading the joy.

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BioClinica Delivers a Show-Stopping Experience at DIA 2010

Posted by on 23 December 2010 | 0 Comments

BioClinica is a brand that is challenging the status quo, dramatically changing the way pharma and medical device companies manage the clinical trial process. After making a number of strategic acquisitions, BioClinica wanted to make a bold statement at the industry's largest event, The Drug Information Association's Annual Conference -DIA 2010.

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In the Home Stretch to Our Holiday Day of Service

Posted by on 16 December 2010 | 0 Comments

Check out live updates from our on-site day of service, December 17th!

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Game on! Countdown to our Holiday Day of Service

Posted by on 15 December 2010 | 0 Comments

Check out the details and get involved!

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B2B Event Marketing with the help of Social Media

Posted by Russ Gallant on 30 November 2010 | 0 Comments

Leveraging Social Media activities for your event

As an agency that works primarily with B2B clients, we've become accustomed to providing marketing strategy and marketing communications support for our client's events - tradeshows they are attending, conferences they are participating in or client expos they are hosting. As social media has become even more mainstream, we are now helping them leverage their social media activities for the greatest impact in supporting these events.

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Color the World with Hope: Garfield Group Holiday 2010

Posted by on 22 November 2010 | 1 Comments

Every holiday season, Garfield Group tries to do our part to "heal the world" and give something back. We carefully consider worthy causes, deliberate, and figure out a good fit for our talents in both Philadelphia and Boston.

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Marketing Automation Systems and B2B Lead Generation

Posted by Russ Gallant on 3 November 2010 | 0 Comments

Tags: Saas, lead generation

As the Marketing Automation SaaS space continues to heat up, we might soon be seeing some consolidation and rapid evolution as the remaining services strive to break out from the pack and establish a point of difference.

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