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OFN and Wachovia win a Telly Award
When it comes to recognition, it’s an honor just to be nominated. And that’s why we’re so thrilled to announce that our client Opportunity Finance Network, in partnership with the Wachovia Video Network, has won a 2009 Telly Award.
Email Best Practices: Part 5 - Engagement
Welcome to the final post in our five-part series about maximizing email performance. In this post, we'll focus on engagement and conversion - also known as getting your recipients to take action. Click-through rates are one of a handful of traditional metrics used to measure the performance of email campaigns. With email newsletter campaigns, average unique click-through rates are approximately 3% among opened emails, but when you follow some tried-and-true best practices, you can elevate click-through rates all the way up to 10% - and higher.
With social media, timing is everything.
When email first arrived on the marketing scene, we questioned the best times of the week to reach out to our audiences. After some savvy marketers performed day-of-the-week tests with versioned email blasts, it was discovered that Tuesdays are the best day to ensure the highest number of opens and click-throughs. (For more helpful email marketing tips, read this.)
Email Best Practices: Part 4 - Enticement
Welcome to the fourth post in our five-part series about maximizing email performance. In this post, we’ll focus on enticement: getting your recipients’ attention and interest to open your message.
Top 5 Best Practices For Business Tweeting
As a real-time vehicle for communication and expression, Twitter enables dynamic interaction on a direct, targeted level that was previously unattainable. Because of the tool’s powerful influence, Twitter has fundamentally altered the way people relate to each other and has forced businesses to reevaluate their traditional approaches to marketing.
Email Best Practices: Part 3 - Delivery
Welcome to the third part of our five-part series about maximizing email performance. As you remember, there are five key elements to master, each of which is a critical contributor to email marketing success.
In this post, we’ll focus on delivery — also known as successfully getting to the inbox.
How to Steal the Show at Your Next Tradeshow
A marketing executive stands between a smiling Brad Pitt and Angelina Jolie. “My kids are going to love this,” she says. A paparazzi photographer takes their picture.
Video Marketing - Not Just for Rickrolling Anymore
At this point in the digital revolution, if you haven’t used the power of viral video to your advantage, you’re officially a late adopter. So move over, Mr. Astley. Because if teams of C-list “celebrities” can put together a viral video as a challenge on The Celebrity Apprentice and get a successful following on YouTube, anybody can. And should. (You can watch the aforementioned train wrecks, -er, videos here, and here. )
I'm on LinkedIn. Now What?
LinkedIn has come a long way, baby! What was once a basic online resume and networking site has begun to grow into a professional networking powerhouse. Over the past two years, LinkedIn has added features that allow you to connect with like-minded professionals in a variety of ways.
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