Vertex Enterprise Campaign
"We wanted to introduce a revolutionary solution to an industry-wide problem. Together, Vertex and Garfield Group created a campaign that sparked the imagination of the market and propelled is into a whole new direction."
— Alex Smith
Vice President, Communications and Public Affairs, Vertex, Inc.
How do you help your audience think ahead of the curve?
Garfield Group and Vertex developed a dynamic campaign that forced tax and finance professionals to rethink everything.
Challenge:
Vertex, Inc., the tax technology leader, wanted to introduce a game-changing platform - Vertex Enterprise. The strategy: describe how Vertex Enterprise helps address some of the most complex industry challengesResults:
Partnering with the Vertex team, Garfield Group developed a multi-tiered campaign: "It's Time to Rethink Everything." The value proposition; Vertex Enterprise uses a revolutionary approach to data management that breaks down the long-standing barriers between Finance and Tax to "unleash the strategic potential of corporate tax."The use of a sledgehammer, and dramatic black and white photography reinforced the idea that Vertex is not simply re-warming old strategies and tired ideas; Vertex has architected an entirely new approach to break through the growing obstacles facing finance and tax departments