Vocollect iPad App
"We knew we needed outside-the-box thinking to drive customer engagement and acquisition. Garfield Group gave us more than a valuable sales tool; they gave us a ‘wow' factor."
— Scott Deutsch, Director of Global Marketing, Vocollect
In technology sales, how do you get your salespeople in front of more prospects?
Now, there's an app for that-to drive both sales meetings and close more business.
Challenge:Vocollect is the leading developer and manufacturer of voice solutions for mobile workers worldwide. Their technology speeds the accuracy and productivity of workers by using voice recognition to fulfill orders in warehouses and distribution centers. Vocollect and their partners enable over 300,000 workers to distribute more than $3 Billion worth of goods every day.
To drive more revenues, Vocollect wanted to arm their sales team with a dynamic presentation, specifically designed to engage prospects one-on-one. The goal was to create interest and educate prospects on how Vocollect improves overall business performance and ROI.
Results:Teaming with Vocollect, Garfield Group thought outside the PowerPoint and focused on a new engagement tool: the iPad. The new Vocollect iPad app includes a library of valuable Vocollect information-case studies, videos, white papers, brochures, eBooks-in one convenient place. And here's the added spark: if a potential client took a 30-minute meeting, the iPad-complete with loaded app-would be theirs to keep.
The initial iPad sales pilot yielded a significant response-60% of hard-to-reach prospects scheduled a sales meeting with Vocollect. From kickoff to the delivery of loaded iPads, the Garfield and Vocollect team delivered this in just six weeks. What's more, the Vocollect app has since been published by Apple® at its App Store. In its first week, the app received 244 downloads from 10 countries, including UK, Canada, China, Netherlands, Spain, Japan and Brazil.
A special eBook series, "The Talking Warehouse," will allow us to deliver new installments via the iPad app every quarter-maintaining an ongoing dialogue-and deeper relationship-with valued prospects and customers.